Big Brand Theory: L’Oreal Stays Connected to Their Audience via Instagram and Facebook
The beauty industry is multi-million dollar market and social media is becoming very important for every company in order to be in competition. Companies are constantly looking for new ways to engage their customers, build brand loyalty and of course it will increase sales through their social media efforts. L’oreal is one of the most well known and recognizable brands in the world. With a long history of celebrity endorsement and cutting edge campaigns, the ‘world leader in beauty’ has a presence in more than 130 countries across the world
With a number of major players in the industry thriving in the social media landscape, beauty companies constantly have to come up with new and innovative ideas in order to keep maintaining their level.
Loreal also encourages its staff to use the hashtag #lifeatloreal to showcase the culture of the organization.
L’Oreal on Instagram
The fairly obvious thinking is that this organizational transparency will help with recruitment but also retention, by putting all the perks of the job front and for the same, they widely use social recruitment in various countries.
The Loreal US jobs website has an interesting and innovative way of linking to the relevant social media platforms. The Facebook page can be found very easily. The uniform branding of the various careers websites give an overall professional look to the careers side of Loreal, and the linking to the social platforms helps possible applicants find what they need with ease.
L’oreal on Facebook
This is an incredibly simple tactic, and one that other brands have adopted, too examples like Dove, Google and many more.
Social media is changing the way companies market their products as it is probably the single most important marketing tool to come about since the advent of the television. Not only do social media give companies direct access to their target market it can also be very cost effective compared to other advertising mediums.
Loreal has always been a name synonymous with beauty but its strategy and focus on social media is quickly making them a name synonymous with social media innovation as well. Staying on top of the latest trends is truly at the heart of both marketing and beauty but applies to all industries.