Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. Visual Merchandising achieves the following:
•Educates the customers about the products and services offered creatively and effectively.
•Enables a successful selling process, from browsing to buying.
•Establishes a creative medium to present merchandise in a lifelike 3-D environment, thus creating a strong impact and recall value.
•Sets the context of the merchandise.
Establishes the linkage between fashions, product design and marketing by keeping the focus on the product.
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