renowned for its mobile physiotherapy services, is the biggest player in healthcare in Delhi/NCR.

Objective- to capture sportsmen and trackers as new clients and thus create another market area.

Strategy- Health Campaign – “I WALK BECAUSE “was launched at various tracking sites .Identifying trackers as targeted audience, we tailored the campaign. Easy recognizable, the campaign was set against the backdrop of soothing village colors and footsteps.

Result-

• Patients have increased significantly
•  New Clear and recognizable identity
• New market captured.