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Print ads are those advertisements designed to be placed in a wide variety of printed publications including newspapers, magazines, newsletters, booklets, pamphlets and any other kind of publication that sells advertising space as a source of revenue.

Print advertising usually consists of a headline, picture, body copy, tagline and logo, though each element is not always needed to create effective advertising.

Print advertisements are created by advertising agencies, and are typically put together by a creative team consisting of a copywriter, art director and creative director. Print ads are sometimes created by in-house teams at the publication in which it will run. While this choice offers a cost savings, the ads that result are often not as effective as one crafted by an advertising agency.

One thing to consider when purchasing space to run print advertisements is reach. Some publications, like newspapers, are delivered to a localized audience, when most magazines are distributed to a national audience. Sometimes reaching a smaller localized audience is preferable to reaching a broader audience who may not be the intended target for your print advertisement.

The cost of placing print advertising is based on a number of variables including what publication you choose, where it appears within that publication, the frequency it will appear, and whether your ads will appear in color. A media buyer is the best person to help you sort through the many variables and make sure that your print ads appear in the right place and at the right price.